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5 Types of Author Website Homepages
I tell every client the same thing: each and every author website is different. And an author’s homepage is no exception. For example, compare the website that belongs to a doctor who writes and speaks...
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20 Things NOT to Do With an Author Website
I’ve helped build websites for hundreds of authors. I’ve seen the best and the worst. And while I could list a whole lot more than 20 “don’ts” here, I’m going to limit the damage to just the most...
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The Importance of an Author Tagline (and How to Write One!)
Picture this. You go to an author’s website. Or you end up on the website because … well … you’re not quite sure how. The homepage of the website includes the author’s name in huge letters, on top of a...
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Website Acronyms That All Authors Should Know
I’ve worked in the web industry for 15 years. I’ve been talking about SEO and ROI for as long as I can remember. But what I often don’t remember is that most people don’t know exactly what those...
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Beyond Facebook and Twitter: Social Media Avenues for Authors
Oh Facebook and Twitter … they’re so 2012. But seriously, we all know that those are the two most commonly-used social networking tools in the digital world. But that doesn’t mean authors should be...
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5 Things That Have Changed Author Websites in 2013
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking...
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5 Signs an Author Is Ignoring His/Her Website
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people...
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What Is Your Goal for Your Author Website (and Your Writing Career in General?)
It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an...
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5 Reasons You Should Never Take Down Your Author Website
I have had multiple clients over the past few weeks ask me to take their site down — either temporarily or permanently. Now, for those who have asked my opinion, I have been happy to offer it: DON’T...
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The 3 Most Common Author Website Myths
In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be...
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